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Strategic Pricing – It’s About Time!
Even Lemonade Stands Require Pricing Skills Did you ever have a lemonade stand as a kid? If not that, then you probably sold something else at some point in time. When I had my lemonade stand, most of...
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Netflix Teaches Product Managers A Lesson
Netflix is looking for different ways to stream video to your TV Once upon a time, going to a Blockbuster Video store was a regular part of my weekend. Since I am such and engineer, running back to the...
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How Can Understanding A Customer Job Help A Product Manger?
Product Mangers Need To Understand The 3 Fundamental Features Of Job Steps Last time we talked about “job mapping” how a customer “hires” your product to perform some task. If you can do this well,...
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Advanced Job Mapping For Product Managers
Building A Complete Job Map For Your Product Will Reveal Customer Needs Keep in mind that job mapping is a process by which Product Managers can discover what product features your customers are really...
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Product Manger Are You A “Data Dummy” Or A “Knowledge Master”?
Product Managers Need To Use Probability Models Along With Data Mining Tools Data, data, who’s got the data? Thanks to our luck of being product managers in the 21st Century we are privileged to have...
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Web 2.0 Product Management: It’s All About Participation
Web 2.0 Tools Allow Product Mangers To Build An Online Community As a product manager you know that you should be using shiny new Web 2.0 stuff to market your product. However, the sticky question is...
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What Product Managers Can Learn From The Tropicana Mistake
The Tropicana Product Manager Made A Bad Decision In the world of product mangers, there are some events that are only spoken about in hushed tones. Examples of product manager decisions that, when...
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New Coke: A Product Manager Campfire Story
Customers Said That They Liked New Coke Better, What Went Wrong? In the world of product managers there are a few stories that the old hands talk about when they get together. The product failures, the...
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5 Things That Are Wrong With Your Product’s Business Plan
Work as hard as you want to on that business plan, just don’t make these 5 mistakes Love ’em or hate ’em, business plans are a part of every product manager’s life. They should be a part of every...
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